Why Getting Custom Glasses in Seoul Is the Fastest, Cheapest Travel Hack You’ll Find

K-medical | 2025-12-16 14:36:02
[mediK / HEALTH IN NEWS] In a memorable moment on an American late-night talk show, a Norwegian tourist looked on in disbelief as custom-made glasses were handed to him just 5 minutes and 29 seconds after he walked in. The audience burst into applause. The host joked that in the United States, you’d wait two weeks and spend at least $200 (roughly 270,000 won). In Korea, a perfectly fitted pair can be ready in half an hour for as little as 55,000 won.

That scene, which quickly went viral, helps explain why getting glasses made has become one of the most recommended experiences for foreign visitors to Seoul. It is not just about speed or price; it is a glimpse into a quiet but extraordinary side of Korean life and industry.

Why Korea Can Do It So Fast

Most Korean optical shops operate as full-service labs. From refraction testing to lens edging and mounting, everything happens under one roof. In the United States and much of Europe, shops typically sell frames while sending prescriptions to off-site labs that can take days or weeks. Korea built a legacy as one of the world’s leading eyeglass manufacturing nations in the 1980s and 1990s, and that expertise never disappeared. It simply moved into the retail space.

Intense competition among small, family-run shops also plays a role. In a market where every customer counts, same-day service became a matter of survival. The result is a system that feels almost miraculous to travelers.
Korean eyewear brands have also ridden the global wave of K-culture. Gentle Monster (젠틀몬스터) shot to international fame after actress Jun Ji-hyun (전지현) wore its frames in a popular drama, while Blue Elephant (블루엘리펀트) gained traction through social-media endorsements by Suzy (수지) and BamBam (뱀뱀). Even a simple square metal frame worn by aespa’s Karina (카리나) has become a must-have item among young people in Japan.

Step out for a nearby meal after your eye exam-and by the time you return, your new glasses may already be ready. (Image provided by ClipArtKorea)
Step out for a nearby meal after your eye exam-and by the time you return, your new glasses may already be ready. (Image provided by ClipArtKorea)

Health Note: Are Glasses Really Safe?


The old myth that wearing glasses will make your eyesight worse is simply untrue. Properly prescribed lenses correct myopia, hyperopia, and astigmatism without harming the eyes. In children, progressive nearsightedness is common during growth and is not caused by wearing properly prescribed glasses.

That said, incorrect prescriptions or scratched lenses can cause eye strain and discomfort, which is why eye-care professionals recommend regular eye exams and replacing glasses every one to two years. One of the biggest advantages of Korean optical shops is that they offer free, on-the-spot vision testing by trained optical professionals. No appointment or prescription is required, which makes them especially convenient for travelers whose glasses break or who discover they need a new pair mid-trip.

The famous “EDIE peach” frames from Blue Elephant (블루엘리펀트), a brand beloved for the glasses worn by Suzy. (Image provided by Blue Elephant)
The famous “EDIE peach” frames from Blue Elephant (블루엘리펀트), a brand beloved for the glasses worn by Suzy. (Image provided by Blue Elephant)
Three Recommended Spots for Visitors

1. Myeongdong Davichi Optical (명동 다비치안경)

Located near Hoehyeon Station, this branch of the national chain has become a favorite among international tourists, with foreign customers making up about 70 percent of its business. A recent report by the Chosun Ilbo (조선일보) ranked it alongside Olive Young and Daiso as one of the top must-visit spots for overseas visitors in Myeongdong.
  • Location: 62 Sogong-ro, Jung-gu, Seoul
  • Price range: 20,000–55,000 won (frame + basic lenses)
  • Features: Multilingual signage in English, Chinese, and Japanese
2. Namdaemun Market – Bright Optical (밝은안경)

Namdaemun Market is Korea’s largest wholesale and retail hub for eyewear, handling more than half of the country’s total volume. Among its 150-plus optical shops, Bright Optical stands out for consistently high quality at competitive prices. Many locals swear by it.

  • Location: B1, Coco Shopping Mall, 32 Namdaemun Market 4-gil (near Hoehyeon Station Exit 5)
  • Price range: 19,000–49,000 won (frame + lenses)
  • Features: In-house factory production for superior quality control; combine eyewear shopping with the vibrant market experience
3. Eutteum 50 Optical in Myeongdong (으뜸50안경)

Situated right next to the famous Myeongdong Kyoja noodle restaurant, this chain is known for transparent pricing and staff who speak excellent English, Chinese, and Japanese. Price lists are displayed at the entrance in four languages, so there are no surprises.

  • Location: 60 Myeongdong-gil, Jung-gu, Seoul (1F, T Avenue)
  • Price range: Among the most affordable in the area, with clear signage


Oh Ha Eun medi·K TEAM press@themedik.kr
Copyright © 2020 mediK. All rights reserved.