Why Korean Men Are Serious About Skincare—And Why Travelers Are Joining In

[mediK / HEALTH IN NEWS] Traveling through South Korea, you're likely to stumble upon a scene that might raise an eyebrow back home: clusters of young men in their twenties gathered around the men's section at Olive Young (올리브영), the ubiquitous beauty chain, meticulously testing skincare products and comparing pore-covering cushions. Men's grooming here isn't a niche hobby—it's thoroughly mainstream.

Why are Korean men so invested in skincare?

In South Korea, self-care is viewed as a marker of diligence and competence. Clear, well-maintained skin signals professionalism in job interviews, business meetings, or even first dates. The flawless complexions of K-pop idols have reset beauty standards for an entire generation, turning poreless skin into an aspirational ideal. Perhaps most intriguingly, many Korean men first awaken to skincare during mandatory military service. Harsh outdoor training takes a toll on the skin, prompting recruits to rely on all-in-one lotions and even snail mucin creams—items that become staples, often picked up at the base PX.

1. Tailored treatments for men's skin

Men's skin tends to be thicker than women's, with three to five times more sebum production, leading to larger pores and oilier complexions. Korean dermatology clinics have honed procedures specifically for these traits, excelling in sebum control and pore refinement.

One of the most sought-after treatments is beard laser hair removal. Beyond simply removing facial hair, it addresses daily shaving irritation and ingrown hairs (folliculitis), resulting in brighter, smoother skin tone.

Note: Temporary folliculitis flare-ups can occur post-treatment, so schedule at least three to four days before important photos. Avoid sun exposure without sunscreen afterward to prevent hyperpigmentation.

2. Practical guide for travelers

Approximate prices (Gangnam or Myeongdong areas):

Aqua Peel (pore cleansing facial): 30,000–70,000 won ($22–$50)

Facial laser hair removal (one session): 50,000–150,000 won ($35–$110)

Skin Botox (micro-Botox for pore tightening and glow): 100,000–200,000 won ($75–$150)

3. Choosing a clinic

For value, opt for larger chain dermatology centers; for personalized attention, seek board-certified specialist practices.

Neighborhoods like Gangnam (강남), Hongdae (홍대), and Myeongdong (명동) often have English-speaking coordinators on staff.

Shaving before beard laser sessions is essential; leaving stubble scatters the laser energy, reducing efficacy and increasing risk of burns or discomfort.(Image provided by Clipart Korea)

4. Essential etiquette

Shave the treatment area the night before laser hair removal (24 hours prior).

Book appointments in advance—walk-ins can mean waits of an hour or more.

5. Must-buy men's essentials at Olive Young

These are genuine favorites among Korean men:

Ideal for Men Perfect All-in-One: Korea's top-selling men's moisturizer, famously non-sticky.

Dr.G Red Blemish Clear Soothing Cream: A military PX bestseller with outstanding calming properties.

B.Ready cushion foundation: Subtle pore coverage that looks undetectable.

Sunscreen stick: Mess-free UV protection that glides on without residue.

Olive Young stores are conveniently located near nearly every subway station, with English-language kiosks and signage for easy navigation.

Oh Ha Eun medi·K TEAM press@themedik.kr

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